Hundreds of people across Eastbourne took part in a range of fundraising activities for Children in Need.
Little ones at Rising Stars and Meadow Nursery School dressed up for the annual fundraiser and children at Jo Jingles donned bug costumes.
Youngsters from Meadow Mere Nursery and Leaps and Bounds also raised money by wearing their pyjamas for the day.
Pupils at Pevensey and Westham School enjoyed a visit to The Hydro Hotel and baked a Pudsey cake with the chefs. The Haven School also had a cake sale to raise funds.
But is wasn't just schools and nurseries doing their bit for charity, staff at businesses across the town also took part.
Staff at Spick 'n' Span took a dip in the sea in their pyjamas and 25-year-old Stu Hill, who works at Eastbourne's Screwfix branch, raised £250 by shaving off the hair he had been growing for the past 10 years.
Staff at C&H Fabrics raised money by singing Abba in the shop window.
The BBC celebrations for the south east took place at Drusillas in Alfriston and local people attended to present their giant cheques to Pudsey.
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