A new beer will be available at this year’s Hastings Beer and Music Festival (HBMF) to help raise money towards the restoration of the pier.
The brew, called Pier, is a hoppy pale ale and will also be on offer from next week at a number of bars, such as Pissarro’s and the White Rock Hotel.
Laurence Bell, owner of the White Rock Hotel, said: “One of our passions is the renovation of Hastings Pier and through networking with another sponsor, Pete Mason of Hastings Brewery, we are really excited to announce that we are hoping to put together a new festival beer, where a percentage of the proceeds will go to the ‘People’s Pier’”.
This year’s festival in Alexandra Park starts with the Battle of Hastings Proms, a centenary commemoration of the First World War, on Thursday July 3, followed by the two-day event on Friday July 4 and Saturday July 5.
Tony Lee, HBMF chairman said: “Since the launch, the festival committee has been working closely with the local micro-brewery to develop the branding and more importantly a new 2014 ‘charity beer’.
“Pier is crafted from Sussex and cascade hops. Its strap line is ‘Buy a beer to help save the pier’, with approximately 30p from each pint sold going directly to www.hpcharity.co.uk.”
Tim Fordham-Moss, from Hastings Pier Charity, said: “We are absolutely delighted Hastings Beer and Music Festival is backing the new pier project and very much look forward to drinking a toast or two of locally crafted ale, knowing the proceeds raised will benefit the pier when it reopens next year.”
More than £580,000 has been raised from the community share offer.
The charity’s CEO, Simon Opie, said: “It’s an amazing outcome and shows the depth of feeling in the town and elsewhere for the pier itself and its story.
“Over half of the investors are local to Hastings. Many people, at whatever level they have invested, have dug extremely deep in the current economic climate to support the project and we owe them a huge debt of gratitude.”