Work began this week to clear the site of the former Grand Hotel on Sea Road.
Diggers arrived on Monday (January 18) to clear the piles of rubble and rubbish.
In November, 2014, Red Barn Developments Ltd was granted planning permission to build a block of 40 flats, plus one concierge flat, with underground car parking on the site.
The Grand Hotel was gutted in a major fire in 2003. But it took until 2007 for the derelict building to be demolished. The plot has stood vacant ever since.