Babygrow designed to help parents perform baby CPR launches in town

SUS-161010-145617001
SUS-161010-145617001

Parents in Hastings and Bexhill can get their hands on an exclusive babygrow designed to help them perform CPR on their baby if they stop breathing.

The babygrow is being launched on Thursday, October 13 by St John Ambulance, together with Tesco, after the region’s parents said it is the first aid emergency they fear most.

The babygrow will be available between 9.45am and 4.30pm at Tesco at Ravenside Retail Park. St John Ambulance volunteers will also be on hand to provide free first aid demonstrations in baby CPR between 9.45am and 2pm.

The colourful garment features a helpful reminder from nursery rhyme favourite Humpty Dumpty, of the five puffs and 30 pumps, followed by two puffs and 30 pumps parents need to give their baby should they stop breathing after they have called for an ambulance.

Furthermore, there are clear instructions on the collar of the babygrow and on the tag to help parents remember what to do. The clever babygrow will strengthen parents’ first aid knowledge each time it’s worn, washed and handled.

Elizabeth Harper, regional director London and South, said: “Working with Tesco gives us a great opportunity to help spread the incredibly important lesson of baby CPR to millions of parents.

“We hope the worst will never happen but the babygrow, and our online video, shows parents what to do in a very clear and simple way. Pick one up on October 13 or keep an eye out for giveaways if you can’t make it in store.”

Michelle McEttrick, group brand director at Tesco, said: “We’re delighted to be supporting St John Ambulance in bringing this lifesaving lesson to parents - a perfect example of Every Little Helps.”

This latest campaign by the charity is a follow up from the high profile Nursery Rhymes Inc. campaign, released in January 2016. The campaign involved a video aimed at making baby CPR easy to remember for parents through nursery rhyme stars and song.

To watch the video so more parents know what to do and find out other ways to help a baby visit www.sja.org.uk/babygrow.

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