People and businesses in East Sussex are being urged to choose cheaper, easier and healthier ways of travelling as part of a month-long initiative.
The TravelChoice Challenge, which runs throughout June, will encourage employees to cycle, walk, use public transport or car share to travel to and from work or to get around for business.
Businesses and their employees will be invited to compete in group and personal challenges as part of the initiative, launched by sustainable transport charity Sustrans.
The challenge, supported by East Sussex County Council (ESCC), is aimed at reducing congestion to support the local economy and encourage more active travel for short, everyday journeys.
Cllr Carl Maynard, ESCC lead member for transport and environment, said: “It’s in all our interests to encourage people to choose walking, cycling and public transport, which has benefits for the local economy, health and wellbeing and the environment.
“The TravelChoice Challenge is an innovative way of promoting the fact that it can often be cheaper, easier and healthier to make short, regular journeys on foot, by bike or using public transport.”
People taking part in the challenge can record their journeys online and have the chance to win one of a number of weekly awards, including passes for bus and rail travel, theatre tickets and entry to East Sussex attractions. Challengers will receive feedback on how many calories they’ve burned and how much money they’ve saved by choosing a different way of travelling or removing unnecessary journeys altogether.
Register at http://travelchoice.getmeactive.org.uk