Honestly, who could resist the spectacle of seeing their boss drenched in a bucketful of ice cold water?
Staff at the Cooden Beach hotel were keen to watch owner James Kimber take up the charity challenge that has inspired so many to stand shivering in anticipation of being dumped on.
The idea is to nominate others to take up the ALS Ice Bucket Challenge and donate money, and this has spread across social media. James was nominated by one of his customers and in turn he nominated his son Alexander and regular Dave Killick. He donated £100.
James said: “My wife Lesley poured it over me and all the staff had come out to watch. They loved it - they were all laughing their heads off. It was freezing - the bucket was full of ice.”