There are now 53 fast food outlets in Rother at a time when waistlines are widening across the area in both adults and children.
Last month The Observer revealed that new data suggests Bexhill and the surrounding area is sitting on a ticking time bomb of health problems with the number of overweight adults and youngsters on the increase.
In fact, a mammoth 63.9 per cent of adults in Rother are considered either overweight or obese, while almost one in ten of the area’s reception class aged children are labelled obese.
That data looked at children aged between four and five and a second group aged ten and 11 and comes from a study into children’s weights in 2009/10 and 2011/12.
And the study found eight per cent (166) of the 2,071 children in the first category were found to obese while that figure jumped to 18.5 per cent (405 of 2,195) by school year six.
New data uncovered this week show Rother now boasts 53 fast food outlets, with some commentators nationally suggesting a link between the availability of junk food and the country’s increasing obesity problems.
The research by Public Health England looked at the cities, towns and election wards across the country – counting the number of fast food outlets and working out a rate per 100,000 residents.
Rother, with 53 per 100,000, actually lags behind other local areas. Eastbourne has 94.7 outlets per 100,000, Hastings 112, Wealden 63.6 and Brighton and Hove 121.6.
Recent studies in America have suggested the link between fast food outlets and obesity is perhaps not as prominent as initially thought. Brighton and Hove has the highest level of outlets per 100,000 but among the lowest level of adults who are tagged overweight or obese at just 49 per cent.
Public Health England concluded current research into the link between food availability and obesity is still relatively undeveloped but said there was a strong association between deprivation and the density of fast food outlets.