Latest award for Bexhill’s ice cream family

luigi di paolo with his icecream certificates
luigi di paolo with his icecream certificates
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Di Paolo’s cafe - which has run as a family business through the generations since 1905 - has recently won more awards in national competition.

Luigi di Paolo picked up the baton as ice cream supremo and having won awards since 2011 to bring home he recently achieved recognition and acclaim in The Ice Cream Alliance’s prestigious annual competition. He was also asked to be a judge in the event.

It was Luigi’s great-grandfather Lorenzo Di Marco who came to England in the early 1890’s and then had the foresight to start selling his cousin’s ice-cream from a barrow on Beachy Head, near Eastbourne.

Lorenzo of the Famous ‘Di Marco Bros’ establishment in Wellington Place, Hastings, won Gold Medal 1st prize in 1934 and the Famous Facchini Silver Cup in 1937.

It is now Luigi’s turn and he has been thrilled to carry on the tradition at the long-established seafront business in Bexhill.

There were nearly 20 classes to enter and this year Luigi entered the Chocolate class for the first time and was awarded a Diploma of Merit. In The Vanilla class he was also awarded a Diploma. These awards put them among the best in the country.

Luigi said of the event: “I really get the sense that they are trying to encourage the younger generation. They are keen to keep me coming back and recognise the level we are at with our product.

“When judging there are many areas in which to mark a sample so only the experienced are asked to judge. It’s a very important Job. If you have marked an entrant out by a mark or two it could mean the difference between them being awarded a Diploma or nothing at all”. Luigi is currently developing new flavours for Easter, which is when the cabinet will back to its full capacity for the upcoming season. Last year he created a special flavour to mark Sussex Day which featured fresh stawberry.