World Fashion Day saw local campaigners hit Bexhill high streets in their pants.
They aimed to highlight the need to take a deeper look at what is behind clothing labels and how this multi-million pound industry is supported by manufacturing workers around the world.
what are you really expecting about the working conditions of those who made them?
Spokesman Jack Doherty commented: “Campaigners in Bexhill wore their pants outside their trousers - special pants from brand Pantstopoverty which only manufactures fairly from field to posterior, pants and vests.
The founder, Ben Ramsden, was inspired to set up this fair chain when he saw the cost of the unfair cotton industry to the workers, children, environment and staggeringly the 250, 000 suicides of cotton farmers as a result.”
The date of this - April 24 - was the second anniversary of the Rana Plaza factory fire in Bangladesh when 1,135 died and 2,500 injured.
Jack said: “In the ruins after the fire were found labels destined for some of our high street stores. Currently the Rana Plaza Trust fund is short of a few million pounds for £30 million to compensate the injured and victims. Some stores, among biggest on the globe, have donated some quickly, more under pressure, and some burying their heads in the ashes.”
He claimed that international chainstores such as J C Penney, Mango, Zara, and Primark “need to be pressed further to make or increase some significant fair share among the 31 retailers using Rana Plaza.
“They must urgently (two years later!) create the estimated fund of about £300 million to upgrade factories and worker safety.
“The complex situation means they should not withdraw from impoverished Bangladesh but deal fairly and safely.”
Jason Burke added: “If you buy a pair of jeans for about £9, what are you really expecting about the working conditions of those who made them or even just the environment in which they live?” “The Bexhill Fairtrade Town committee is asking all our citizens to look at your label and wipe the blood and sweat away by acting and buying justly,” said Jack. To find out more about the campaign and the work of the group in Bexhill go to www.bexhillfairtrade.org.uk