Free posters use wartime imagery and messages to inspire supprt for NHS staff in Hastings and Rother

The HELP Appeal is currently raising funds to provide a helipad at the Conquest Hospital.

It created the posters to help motivate people to stay home in the fight against coronavirus and relieve pressure on NHS staff across Hastings and Rother.

Since 2009, the HELP Appeal has been providing significant grants to fund life-saving helipads at Major Trauma Centres and key A & E Hospitals around England and Scotland.

The striking posters, some of which feature NHS staff, have messages such as Keep Calm and Wash Your Hands and Your Country Needs You To Keep Your Distance.

Robert Bertram, from the HELP Appeal, explains: “I speak with hospitals all over the country every day and simply felt the need to do what we can to help.

“We hope to channel the indomitable spirit of the British people during WWII, the inspirational speeches of Winston Churchill and iconic wartime icons such as Rosie the Riveter, to encourage people in the battle against coronavirus.

“Everyone needs to batten down the hatches for a bit longer to help protect our local hospitals and save lives.”

The HELP Appeal is run by the County Air Ambulance Trust and is the only charity in the country funding helipads nationally. They help to save lives by allowing patients to receive faster treatment.

All the posters are available for people to print for free at www.helpappeal.org.uk. There is also an option to download versions of the posters that can be coloured in.

See also: Sussex people reveal what it is like to live with the effects of Long Covid