South East’s favourite ice creams revealed

A study from a UK money-saving brand has revealed the most popular ice creams preferred by different regions throughout the UK.

The team at completed the poll as part of its ongoing research in to Britons preferences during the summer months, particularly following the recent heat wave.

The results show 37 per cent of people in the South East prefer to eat a Twister whilst in the South West the Fab Ice Lolly came out of top with 30 per cent of the vote.

In London the Solero came was the most popular choice whilst the Rocket Lolly appears to be the favourite in the East Midlands.

However the traditional 99 cone with a flake is only the preferred choice in the North West.

The full list is stated below:

1. South East – Twister (37%)

2. London – Solero (33%)

3. Scotland – Calippo (32%)

4. South West – Fab Ice Lolly (30%)

5. East Midlands – Rocket Lolly (29%)

6. North West – 99 cone with a flake (25%)

7. Yorkshire and the Humberside – Screwball (25%)

8. East of England – Nobbly Bobbly (24%)

9. West Midlands – Magnum (23%)

10. North East – Mini Milk (16%)

11. Wales – Fab Ice Lolly (14%)

12. Northern Ireland – Mr Frostie (12%)

More than 2,000 Britons aged 18 and over, all of whom stated they were in the UK during the recent heatwave, were quizzed about how they coped with the heat that reached a maximum of 36 degrees in some areas.

Initially all respondents were asked ‘What do you find is the best way to keep yourself cool when the weather gets too hot?’

The most common responses were ‘open all windows and doors’ (36%), ‘use a fan or air conditioning unit’ (33%) or ‘eat ice cream and ice lollies’ (27%).

Following on from this all respondents were then asked ‘On a really hot day, roughly how many ice creams will you have to keep cool?’

The majority of respondents admitting to having ‘two or three’ (31%), with ‘just the one’ (26%) and ‘four or five’ (13%) being the most common other responses.

All respondents were also asked ‘Do you find your eating habits change when the weather gets warmer?’

Two fifths of respondents admitted they replace their typical meals with lighter snacks, and a further 27 per cent admitted they don’t eat half as much, and instead focus on keeping hydrated.

Matthew Wood, Managing Director of, said:“With the recent heat wave there’s no doubt we’d have all indulged in the odd ice cream or ten! “I’m partial to a Strawberry Split myself, which I’m quite surprised didn’t make it as any of the region’s most popular choice.

“Personal preferences aside, whilst we can understand being hot and bothered increases your ice cream intake and reduces the chance of you actually making yourself something proper to eat, you still need to make sure you are taking in the correct nutrients, even if it’s something simple like a sandwich or a salad.

“Try not to survive solely on ice creams and water to keep you going – you’ll only end up feeling worse!” is home to thousands of online shopping codes and has become a trusted source of discounts to UK cyber shoppers.

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