Albion have played some attractive football this season but the lack of goals and failure to take their chances continues to frustrate fans and management alike.
Many have called for Brighton to splash to cash on a new striker during the window to provide that cutting edge and lift them away from the relegation danger.
Here we take a look at who could add firepower to the Seagulls attack and who we feel would be realistic targets and would fit into Potter's style of play.
Scroll down and click through to see Albion's perfect starting for 2021.
Here we take a look at who could add firepower to the Seagulls attack and who we feel would be realistic targets and would fit into Potter's style of play.