Lewes FC land ground-breaking sponsorship deal

Lewes say they are very proud to unveil their 'most significant partnership to date'.

The company have chosen Lewes to team up with because of the efforts the Rooks make to ensure the men's and women's sections are treated with equal billing. Lewes have been at the forefront of moves to promote women's football and get it to a wider audience.

"With the collaboration including an in-depth content series, buying new key players, shirt sponsorship of both the women’s and men’s teams, grassroots community outreach and development of club facilities, Lyle & Scott are making a six-figure investment in the club: The Rooks and The Golden Eagle," said the club.

Lewes club director Charlie Dobres said “This incredible Lyle & Scott partnership is an acknowledgement of the club’s place in both its community and the wider football world. Lyle & Scott is an iconic brand whose focus is on community initiatives and we can’t wait to get to work. The benefit of this investment will be felt across both women’s and men’s teams and throughout the club.”

Maggie Murphy, General Manager of the club’s women’s section, added: “In a dark year where women’s sport faced so many setbacks, this partnership with Lyle & Scott proves that women’s football and ethical, community-oriented football is the future of the game. This investment allows us to grow, professionalize and strengthen our squad as well as share our story with others via a unique content partnership with Lyle & Scott”

Ben Gunn, Brand Director of Lyle & Scott said “Lewes FC is a beacon in the sporting world, a fan owned football club whose principles and values extend way beyond the football field. Something that genuinely excited us.

"Our focus at Lyle & Scott is on building a community, supporting, and collaborating with those whose vision is a powerful conduit for change across fashion, sport and music. We didn’t see this an opportunity to sponsor Lewes FC but rather an opportunity to help them tell their story, support their journey, whilst creating content opportunities that will allow a much wider audience to appreciate the outstanding work the club does.”

The deal is initially set to run until summer 2021.

Lyle & Scott was founded in 1874 by William Lyle and Walter Scott and has enjoyed a long and successful history steeped in quality craftsmanship and innovation, consistently challenging the status quo within an otherwise mature and well-guarded industry.

Over the past 146 years the brand has grown from humble beginnings as a small knitwear factory in the Scottish town of Hawick, to become a globally recognised, premium British fashion label.